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MarQuant Analytics has worked nearly exclusively with third parties:
- Methodology
- Introduced as members of 3rd party team
- Introduced as partner MarQuant Analytics
- Advantages for 3rd Party in teaming with MarQuant
- Provide additional services to current clients of 3rd party
- Land additional clients through offering MarQuant services
- Eventually take over portions of value chain provided by MarQuant
- Provide additional revenue stream for 3rd party
- Retain clients that might go elsewhere for marketing mix services
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