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Increase Marketing Productivity
Driving Profits and Customer Lifetime Value March 2005

 

MarQuant Analytics Resources to Help You

 

Use Analytical Tools to Increase Marketing Productivity

Optimize the Marketing Budget

Increase Marketing Productivity Through Cross-Selling


 
 

Use Analytical Tools to Increase Marketing Productivity

Want to know which 50 percent of your advertising is working? We can help you with our analytical tool that optimizes the marketing budget across media spend.

Want to know which product or segment will increase customer lifetime value? We can help you with our analytical tool that optimizes the marketing budget across segments.

Want to know which business line or product is best to cross-sell to another? We can help you with our analytical tool that optimizes the marketing budget for cross-selling. Contact me for info - Barbara Lewis



 
 

This communiqué is designed to provide you with useful information to help you increase marketing productivity. MarQuant Analytics' mission is to help firms increase marketing productivity. We assist companies through econometric modeling, simulations and optimizations. We use proprietary analytical tools as well as customized models for specific needs. If you're in a quandry about a marketing issue, we can help you. If you have any issues you'd like us to address in the future, please let us know.

Barbara Lewis President of MarQuant Analytics


 
 
 
  • Optimize the Marketing Budget
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    Recently, we noticed surveys pointing to the fact that companies are spending more money on retention than on acquisition. The allocation between acquisition and retention is a statistical calculation and should not be made on a whim or whichever way the popular wind is blowing.

    MarQuant Analytics' article in the January 25th issue of DM News explains how companies can optimally segment their budgets between acquisition and retention.

    Our upcoming article in CEO Magazine will explain how to optimize media spend. Now you CAN figure out which 50 percent of your advertising budget is working.

       
     
  • Increase Marketing Productivity Through Cross-Selling
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    Not all cross-selling programs among segments are equal. You could be spending too much to improve your cross-selling. Find out how to measure, select and budget for the optimal cross-selling program based on the customer equity approach in our presentation through Data University. Sign in as a guest and view our webinar.

    Please let us know if you would like to attend our next Data University webinar on Customer Lifetime Value on March 3rd at noon PST.

       
     
    :: (310) 471-8979