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Marketing Mix |
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Analytical Software |
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- Marketing Budget Allocation Software |
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- Market Segment Allocation Software |
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- Cross-Sell Allocation Software |
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- Marketing Channel Allocation Software |
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- Resource Optimization Software |
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Articles |
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"Divvying Up the Marketing Pie," Banking Institute Association, September-October Issue 2005 |
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"Data Excellence," BI Review, December Issue 2006 |
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"Optimize Your Marketing Budget," Software Council, June, 2005 |
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"ROI Isn't the Only Factor to Consider," DM News, January 25, 2005 |
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"Using Computer Models to Make Decisions," Daily Journal
Extra, January 5, 2004 |
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DM News, September 30, 2002 |
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"Data Mining: Using Technology to Increase Revenues" The Bottom Line, August 2001 |
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Los Angeles Daily Journal, March 23, 2000 |
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"Weigh Factors Before
Choosing a Strategic Partner" Los Angeles Business Journal,
January 19, 1998 |
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Los Angeles Business Journal,
Sept. 29, 1997 |
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