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    "Divvying Up the Marketing Pie," Banking Institute Association, September-October Issue 2005
    "Data Excellence," BI Review, December Issue 2006
    "Optimize Your Marketing Budget," Software Council, June, 2005 
    "ROI Isn't the Only Factor to Consider," DM News, January 25, 2005
    "Using Computer Models to Make Decisions," Daily Journal Extra, January 5, 2004
    "Budget Wisely with Computer Models" DM News, September 30, 2002
    "Data Mining: Using Technology to Increase Revenues" The Bottom Line, August 2001
    "Getting Wind of Your Existing Clients' Value" Los Angeles Daily Journal, March 23, 2000
    "Weigh Factors Before Choosing a Strategic Partner" Los Angeles Business Journal, January 19, 1998
    "For Decision-Making, Learn to Build Computer Models" Los Angeles Business Journal, Sept. 29, 1997
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