MarQuant Analytics currently has five proprietary analytical tools to assist companies in optimizing their marketing mix:

1. Marketing Budget Allocation Software – optimally divides the marketing budget between acquisition of new customers and retention of old customers;
   
   
2. Market Segment Allocation Software – optimally divides the marketing budget among segments (products, regions, customers, etc.) and between acquisition and retention in each segment;
   
   
3. Marketing Cross-Sell Allocation Software – optimizes the marketing budget across business lines and between acquisition and retention in each business line for the purpose of cross-selling;
   
   
4. Marketing Channel Allocation Software – optimizes the budget across channels for best media mix. This tool is a combination of econometric modeling as a consulting engagement and then optimization modeling; and
   
   
5. Marketing Resource Optimization Software – optimizes marketing budget for channels, products, segments, activities, resources while adjusting for external and internal controllable factors.